| Parameter | What it returns |
|---|
| {aceid} | |
| {adgroupid} | The ad group ID. (Use this when you've set up your tracking info at the account or campaign level and want to know which ad group served your ad.) |
| {adposition} | A random Google-generated number (an unsigned 64-bit integer), commonly used to force the page to reload |
| {adtype} | "For Product Shopping ads, one of the following is returned: |
| {campaignid} | The campaign ID. (Use this when you've set up your tracking info at account level and want to know which campaign served your ad.) |
| {creative} | Whatever you define for "[value]," if your ads clicked from a site in the Google Display Network |
| {devicemodel} | What device the click came from: "m" for mobile (including WAP), "t" for tablet, and "c" for computer |
| {device} | Where the click came from: "g" for Google search, "s" for a search partner, or "d" for the Display Network |
| {feeditemid} | The ID of the extension that was clicked. |
| {ifcontent:content} | Whatever you define for "[value]," if your ads clicked from a site in the Google Search Network |
| {ifmobile:mobile} | What model of phone or tablet the click came from (for example, "Apple+iPhone"). Note: only available on Display Network campaigns |
| {ifnotmobile:notmobile} | Whatever you define for "[value]," if your ads clicked from a mobile phone |
| {ifsearch:search} | Whatever you define for "[value]," if your ads clicked from a computer or tablet |
| {ignore} | The position on the page that your ad appeared in, with a value like "1t2"(this means page 1, top, position 2) |
| {keyword} | A unique ID for your ad. |
| {loc_interest_ms} | For multiple target IDs, the output shows in the following order: ""aud, dsa, kwd, pla."" For example, if you add a remarketing list to your ad group (criterion ID ""456"") and target the keywords ID ""123"" the {targetid} would be replaced by ""aud-456:kwd-123.""" |
| {loc_physical_ms} | The ID of the location of interest that helped trigger the ad. See developer website for location IDs. |
| {lpurl} | The final URL. It will be escaped unless you put {lpurl} at the beginning of your tracking template. If {lpurl} is not at the beginning of your tracking template, it escapes the characters ?, =, ", #, \t, ', and [space]. |
| {matchtype} | The ID of the geographical location of the click. See developer website for location IDs. |
| {merchant_id} | “pla” if the click is coming from a Shopping ad. “pla_multichannel” if the clicked Shopping ad included options for both “online” and “local” shopping channels. “pla_with_promotion” if the clicked Shopping ad displayed a merchant promotion. ""pla_with_pog"" if the click is coming from a Purchases on Google-enabled Shopping ad" |
| {network} | The match type of the keyword that triggered your ad: "e" for exact, "p" for phrase, or "b" for "broad" |
| {param1} | A placement category (works with placement-targeted campaigns only) |
| {param2} | Creative parameter #1, if youre using the AdParamService with the AdWords API |
| {placement} | For the Search Network: the keyword from your account that matches the search query, unless you are using a Dynamic Search ad, which returns a blank value. For the Display Network: the keyword from your account that matches the content. |
| {product_channel} | The ID of the Google Merchant Center account directly owning the clicked Shopping ad. |
| {product_country} | The ID of the product featured in the clicked ad, as indicated in your Merchant Center data feed. |
| {product_id} | The type of shopping channel (“online” or “local”) through which the product featured in the clicked Shopping ad is sold. If an ad includes options for both shopping channels, {product_channel} will show the type of channel clicked on (“online” or “local”) and {adtype} will show “pla_multichannel.” |
| {product_language} | The country of sale for the product in the clicked ad. |
| {product_partition_id} | The language of your product information, as indicated in your Merchant Center data feed. |
| {random} | Creative parameter #2, if youre using the AdParamService with the AdWords API |
| {store_code} | The unique ID for the product group the clicked product ad belongs to. |
| {targetid} | "The ID of the keyword (labeled ""kwd""), dynamic search ad (""dsa"") target, remarketing list target (""aud""), or product partition (""pla"") that triggered an ad. |
| {target} | The content site where your ad was clicked (for keyword-targeted campaigns), or the matching placement targeting criteria for the site where your ad was clicked (for placement-targeted campaigns) |